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The artistic world of
Whitney VerMeer
“Art” is the driving force behind her work. Inspired by contemporary art, painting, sculpture, and architecture, and incorporating it from her own experience and senses, she creates a unique and beautiful world. The hairstyles she creates are based on bold, out-of-the-box ideas and precise calculations. It is as if you are viewing a just work of art, and it will transcend the boundaries of haircuts, captivating the viewer and inviting them into a world of imagination.
Q. What motivated you to start your career as a hairstylist and barber?
I’ve always been drawn to creativity, but it took time to realize that hair would be my medium.
At first, I explored different aspects of the craft, but I was most connected to precision cutting and the structure behind it.
Over time, my work expanded beyond the chair into education, design, and creative direction.
My path has been shaped by curiosity and a desire to refine both my skills and the tools I work with. Every step has been about moving things forward while staying true to my own artistic sensibilities.
At first, I explored different aspects of the craft, but I was most connected to precision cutting and the structure behind it.
Over time, my work expanded beyond the chair into education, design, and creative direction.
My path has been shaped by curiosity and a desire to refine both my skills and the tools I work with. Every step has been about moving things forward while staying true to my own artistic sensibilities.
Q. Is there a philosophy or message that you value in your work or creative process?
Hair is a form of storytelling. I approach it through the lens of design, considering balance, structure, and movement.
My focus is always on refinement, simplifying and stripping away excess to create something that feels effortless yet precise, the tools and techniques we use should evolve with us.
More than anything, I want my work to feel timeless, not tied to trends but to the individuality of the person wearing it.
My focus is always on refinement, simplifying and stripping away excess to create something that feels effortless yet precise, the tools and techniques we use should evolve with us.
More than anything, I want my work to feel timeless, not tied to trends but to the individuality of the person wearing it.
Q. Please tell us about the trends in the world that you’re currently paying attention to, and what do you think the future of “creative” looks like?
I’m drawn to the intersection of craftsmanship and innovation. Exploring how new materials, ergonomics, and design can enhance both the experience of the artist and the outcome of the work.
Sustainability is also a key focus, thinking about longevity rather than disposability.
Creatively, I see a shift toward more sculptural and intentional hair design, with less emphasis on trends and more on personal expression.
That idea has always resonated with me and continues to shape how I approach my work.
Sustainability is also a key focus, thinking about longevity rather than disposability.
Creatively, I see a shift toward more sculptural and intentional hair design, with less emphasis on trends and more on personal expression.
That idea has always resonated with me and continues to shape how I approach my work.
Whitney VerMeer
“I don’t believe people are currently hungry to learn a technique, I think they are hungry for inspiration. This tool isn’t just beautiful, it creates beauty by the way it inspires the artist and translates onto the hair. We are all stronger with our flaws and that we as people can put ourselves back together again and be stronger than we were before. It means finding the beauty in every aspect of life even when it seems invisible.”
Profile
Whitney VerMeer
In 2017, she became the first female barber to win the NAHA MEN’S HAIRSTYLIST OF THE YEAR, North America’s largest haircutting award.
Renowned for Whitney’s exceptional ability to merge conceptual and architectural elements, she has redefined the boundaries of hair design and established herself as a true pioneer in the industry.
Profile
MIZUTANI SCISSORS – Project Artistic Member (PAM)
2017 NAHA MEN’S HAIRSTYLIST OF THE YEAR WINNER
2017 BTC #ONESHOT MEN’S SHOT OF THE YEAR WINNER
2020 HVA7 VIDEO OF THE YEAR (BEAUTY UNDERGROUND)WINNER
2020 HVA7 CUT VIDEO OF THE YEAR (BEAUTY UNDERGROUND) WINNER
Hairbrained Awards Winner
In 2017, she became the first female barber to win the NAHA MEN’S HAIRSTYLIST OF THE YEAR, North America’s largest haircutting award.
Renowned for Whitney’s exceptional ability to merge conceptual and architectural elements, she has redefined the boundaries of hair design and established herself as a true pioneer in the industry.
Profile
MIZUTANI SCISSORS – Project Artistic Member (PAM)
2017 NAHA MEN’S HAIRSTYLIST OF THE YEAR WINNER
2017 BTC #ONESHOT MEN’S SHOT OF THE YEAR WINNER
2020 HVA7 VIDEO OF THE YEAR (BEAUTY UNDERGROUND)WINNER
2020 HVA7 CUT VIDEO OF THE YEAR (BEAUTY UNDERGROUND) WINNER
Hairbrained Awards Winner
Anniversary of the GANYMEDE GOLD launching
<Only 300 sets – Limited edition of
Whitney’s art card sets>
<Only 300 sets – Limited edition of
Whitney’s art card sets>
*Also for GANYMEDE BLACK
