Considered an artist with a visionary eye, he is also WELLA ambassador, owner of the brand new RIRO Salon in São Paulo. He has more than 20 years of experience, he started his career at 16 and studied at prestigious institutes in Paris, London, New York, Munich and Scotland. An accomplished educator, he has trained more than 20 professionals with their own shine and organizes workshops all over the country, while working with celebrities and influencers. He is also responsible for the hairstyle of many characters in TV shows and movies and was in charge of the hairstyle in the runways of major fashion designers in Brazil.